Selling for Founders & Forward Deployed Engineers

5.0 (9)

Karthik Balachandran

Dev-Turned-Sales Leader: AI, Cloud, SaaS

Engineers make the best sellers. They just need the right framework.

FDEs perform at 60% their capacity when it comes to customer interactions. Traditional playbooks weren’t written for technical minds. This cohort teaches a step-by-step technical selling system so you can bridge the gap between Product and clients—without becoming someone you’re not.

What you’ll learn

Technical Selling Framework for the AI Era

Run customer calls that set your apart from perceived competition.
Create your high-velocity sales playbook.
Neutralize risks & progress deals to close.

Use the High-Velocity Framework to move from discovery → pilot → deal in weeks, not months.
Apply templates: MAPs, Pilot SOWs, and ROI calculators to structure every opportunity.
Benchmark your progress with guided exercises and real-world case studies from AI and Cloud sales.

Frame your solution around AI-driven transformation themes that matter to CIOs and CTOs.
Identify “trigger events” in Cloud and AI adoption that open doors for your product or expertise.
Use real customer scenarios to practice outcome-based storytelling.

Rehearse proven sales patterns from top sellers.
Apply weekly reflection prompts to convert learnings into habits.
Join a peer community for ongoing feedback, accountability, and deal-review support.